Data Partners

GbBIS clients grow and expand their businesses in Canada using demographic data from AGS. AGS offers a number of datasets for Canada including demographics, consumer expenditures, wealth, employment and retail potential.

Canadian demographics cover the essential characteristics of population, households, dwellings, labor force, and income using a combination of the latest census information and updated household counts.

GbBIS clients benefit from crime risk assessments that are annually updated from AGS. They access accurate and up-to-date estimates from nationwide to neighborhood level.

This essential data is counted on in the insurance, real estate, retail, and finance sectors to offer accurate assessments of risk levels by crime type for areas across the country. GbBIS integrates AGS’s intricate modeling process to provide clients with meaningful crime risk assessments relative to the national average.

With premium quality consumer expenditure data from AGS, GbBIS clients are able to better understand the spending habits of the average household down to the neighborhood level.

Our integration of AGS’s consumer expenditures database means retailers can estimate the demand for any product or service in any given area. This data is available for current year and 5 year projected expenditures for over 390 individual categories that collectively cover almost 95% of household spending. Consumer Expenditure data is highly useful for demand estimation and market share analysis.

GbBIS clients are able to better understand their customers through the premium geodemographic segmentation systems provided by AGS's Panorama.

Panorama's premium consumer behavior profiles help GbBIS clients know their customers better - allowing them to make better site, territory and marketing decisions. As a powerful location-centric segmentation system composed of approximately 150 variables, Panorama connects neighborhood demographics, consumer preferences, attitudes and lifestyle information.

For 25 years, GbBIS has offered its clients the premium databases created by AGS…Applied Geographic Solutions. Data Guru Gary Menger and his team bring together their knowledge and use case experiences to deliver the most complete, accurate and up-to-date census, demographic, consumer expenditure and risk data…and more! Panorama, the premium AGS Neighborhood Segmentation Database for consumer behavior and targeting, creates insights and opportunities for GbBIS clients.

Updated twice a year, AGS data includes 20,000 variables from US/State/County/Metro markets down to the ZIP/Census Tract/Block Group/Carrier Route neighborhoods. For analytics and business decisions, GbBIS clients access AGS! Learn about how GbBIS clients are using AGS databases for their mapping, analysis and operations.

GbBIS integration of Data Axle's consumer databases helps our clients discover actionable insights, build impactful campaigns and create meaningful relationships. They learn more about their customers - understanding their habits, priorities, & life stages - and use that information to create campaigns that resonate with them.

Data Axle’s consumer database is compiled from data provided by over 100 sources including real estate, tax assessments, voter registrations, utility connections, bill processors and more, giving businesses the ability to build marketing campaigns based on hundreds of data attributes that are updated in real-time.

Through the integration of Data Axle’s business databases, GbBIS clients are better able to understand their targets, find them where they are, and give them what they’re looking for.

Data Axle’s business database is comprised of 25 million businesses in the U.S. and 1 million businesses in Canada. This means GbBIS clients can access nearly 300 attributes for about tens of millions of businesses across the United States and Canada, validated in real-time to identify, engage and verify in-market leads with high conversion potential.

For 35 years, GbBIS clients have been accessing databases by Data Axle. These rich, accurate and complete business and consumer databases drive critical analysis and business models that fuel predictable growth. Build high performing targeted lists. Analyze the competition. Identify key markets for growth, their potential and the number of sales people or stores required to realize that potential.

Imagine the power of accessing information about each individual consumer in the USA…every household…every place they live. Understanding every business and every one of their locations…in the office complex as well as in the home. GbBIS tools and technology applied to Data Axle databases position our clients for success.

The meaningful Mosaic consumer personas of Experian, combined with the best-in-class web applications and expertise of GbBIS, allows clients to pinpoint potential customers, discover the most appropriate communication channels, and measure the effectiveness of marketing campaigns.

Access to the Mosaic consumer personas of 126 million households and 800 lifestyle and interest attributes empowers you to precisely target and communicate with your best audience. GbBIS integrates Mosaic’s data to offer you the insights required to predict the behavior, attitudes, and preferences of your most profitable customers.

GbBIS clients elevate their location analysis & site selection solutions with premium Shopping Center Databases from (CAP) Competitive Analytics Professionals.

CAP has the most complete Shopping Center Database on the market with over 41,000 centers covering 5.5 billion square footage of space; making them one of our premium providers of location data. This enables GbBIS clients to benefit from the most comprehensive location databases.

From metropolitan six-lane freeways to the smallest two-lane rural roads, GbBIS clients have direct access to updated traffic count intelligence thanks to our data provider #Kalibrate.

Kalibrate traffic count intelligence equips our clients with a strong competitive advantage supporting their site selection process. Knowing that your traffic count data is accurate and up-to-date is crucial to support location decisions. Kalibrate’s TrafficMetrix is the most detailed road traffic data available in the US, offering businesses a complete view of traffic behavior.

GbBIS clients benefit from the data of the United States Postal Service including delivery statistics, postal geographies, and address verification services. This partnership with USPS, creates high-quality integrated data-driven solutions that help clients stand out from the competition, nurture growth, and promote greater customer satisfaction.

GbBIS clients benefit from Environics' comprehensive selection of demographic data for Canada, including two versions of the Canadian Census to generate meaningful market insights, accurate reports and detailed data maps.

Our partnership enables clients to reach their best customers, track neighborhood growth patterns and forecast trends with Canadian demographic data covering gender, age, education, housing, cultural diversity, occupation, income levels and marital status.

GbBIS clients use Claritas consumer data that covers over 5 billion data points monthly. Built to help marketers find prospects faster and sell smarter, PRIZM Premier provides rich insights into every household in the U.S. including demographics, lifestyle and media preferences, shopping behaviors and technology usage.

GbBIS combines the power of its proprietary analytics and mapping solutions with data brought together from many of the industry’s leading providers, so you get the insights you need for growth.

GbBIS mapping solutions help Acxiom clients create mailing lists and effective direct mail marketing programs. They use our system to map out areas for mailing lists, getting the carrier routes and ZIP+4 information they need to plan effective direct mail marketing campaigns.

This partnership helps clients understand, reach and engage audiences everywhere.

GbBIS clients benefit from easy access to unemployment estimates by state, which gets updated weekly from the US Bureau of Labor Statistics.

Our easy-to-use web applications integrate these datasets to identify, describe, and monitor the effects of any major job cutbacks, using data from each state's unemployment insurance database that is supplemented with employer-provided data. This also includes comprehensive reports on the employment and unemployment of the population classified by age, sex, race, and other characteristics.

GbBIS clients benefit from access to US Census Data including parameters such as population, income, age, ethnicity, owner/renter occupied dwellings and more.

Going beyond simple demographic data, our Census Data allows you to view data variables from the most recent and several past US Censuses. Our Census Data is available in several formats to meet your business needs - on maps, in web applications, in charts & reports or databases.

GbBIS clients have easy access to accurate consumer and business mailing lists for direct mail through our partnership with Mailers Haven. Tell us your target market and we'll find you the best data to meet your needs.

GbBIS analytics and mapping solutions combined with accurate & up-to-date mailing lists from Mailers Haven helps clients maximize ROI on their direct marketing campaigns, targeting the households most likely to respond.

GbBIS clients benefit from our partnership with MB-International's geodata, which is used globally for sales targeting, expansion planning and site location analysis in a wide range of business intelligence applications.

GbBIS analytics and mapping solutions combined with up-to-date purchasing power, political risk index, sociodemographic data from MB-International helps clients optimize several areas. These include the analysis and visualization of target groups and competitors, sales optimization and strategic expansion on a global scale.

GbBIS clients benefit from easy access to quality street databases, postal geographies, census boundaries, political boundaries and more, from leading provider Here.

GbBIS data & analytics and Here's foundational map data - generated by 400+ mapping vehicles worldwide – comes together to provide clients with the intuitive applications they need to make more informed decisions every day.