According to Nielsen, Millennials represent 26% of households across America, and their annual spending continues to grow each year. They already spend more per shopping trip than any other generation, with an average basket size of $57. If you want a piece of that
growth you need to stay up to date on market trends and millennial buying habits. That's where we come in.
75% of up-and-coming spenders plan to relocate, mainly to large cities and college towns. Our custom products and solutions provide you with the up-to-date data and analysis tools you need to stay ahead of the curve - like population projections, market potential data, consumer expenditure and more. View the most up to date population projections by age bracket and millennial data with a custom web application, map or report.
62% of millennials are looking to live in the type of mixed-use communities found in urban centers, where they can be close to shops, restaurants and offices. These types of insights along with demographic projections, and lifestyle/behavior data on millennials are becoming pivotal for businesses looking to stay relevant in the years to come.