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When it comes time to plan their yearly, quarterly or monthly marketing campaigns, GbBIS clients have all the tools and data they need to delve deep. By using demographics and location data on interactive web applications and wall maps, they develop a better understanding of their customers’ needs.
When one of our clients evaluated their past advertising performance, they noticed some types of advertisements did better in some neighborhoods over others. Using past data as well as Census Data from GbBIS, they formulated an optimized strategy for their next marketing plan.