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GbBIS Introduces 360 FranTerra at IFA 2015 Convention
Profile. Locate. Optimize. Manage. Compete. Grow. Profit
Irvine, California - February 11, 2015

GbBIS, an industry leader in Geography-based Business Information Solutions, introduced its latest Franchise Territory Design management system, 360 FranTerra, at IFA 2015 today. 360 FranTerra is a highly intuitive and interactive web application for franchise territory design and management. GbBIS's latest tool helps franchises discover the relationships between customers, competitors, market potential and locations to create effective and successful franchise territories.

360 FranTerra offers businesses a unique One Stop Solution for their franchise management needs, from facilitating understanding, to planning and management, and ultimately, success and growth of a franchise through building highly efficient territories.

The critical collection of tools, data and models that 360 FranTerra offers are easy to apply, transitioning discovery into understanding. 360 FranTerra empowers people within all departments of an organization with the ability to apply this understanding into executable plans and actions.

Some of the unique advantages 360 FranTerra offers to its business customers include:

Understanding Territories
360 FranTerra helps organizations gain an understanding of the business and what factors contribute to successful franchise territories. Territory Profiling correlates performance with hundreds of demographic, transportation and competitive factors to select criteria which can be used to create a Model for Territory Success.

Optimizing Territories for Business Success
Applying the Territory Profile and the Model for Territory Success, franchises can create territories that are optimized for franchisee performance as well as franchisor revenues. Using demographic data projected out as far as ten years, an effective growth plan can be created for the next 2, 5 and 10 years.

Implementing Custom Solutions
360 FranTerra is designed to custom specifications based on the client, to reflect each client's unique franchising model and the way that their organization conducts business. At all stages of franchise growth, 360 FranTerra supports Total Collaboration, franchisor with franchisee as well as within the franchise organization itself. The application coordinates the activities and functions of management, marketing, business development, area developers, franchise support and IT. 360 FranTerra plays a vital role in the growth of the company.

According to Dan Olasin, CEO of GbBIS, "360 FranTerra is used by organizations with 5 to several thousand locations...all with a common goal of growth." He adds, "360 FranTerra is an open data environment. You can utilize thousands of data parameters and demographics from GbBIS. Your own data sources can also be applied. Premium geocoding tools are available for processing location addresses while spatial and analytic tools make it easy to create studies and new data from multiple sources to help you take your franchise to the next level of success and growth."

Visit GbBIS at the IFA 2015 Convention to discuss how businesses can use GbBIS 360 FranTerra Franchise Management Solutions for franchise territory design and management.

What: IFA 2015 Convention

When: February 16th- 17th, 2015

Where: Booth 503, MGM Grand Hotel, Las Vegas

For additional information and to learn more about these applications, contact Theresa Bordas, National Client Services Manager, at 1-877-447-6277 or

About GbBIS
GbBIS, a division of Intelligent Direct Inc. is a leading provider of business information solutions, providing the tools businesses need to find success. GbBIS has 28 years of experience implementing business information solutions, offering a variety of data, innovative project consulting, and customized information services. During that time, GbBIS has delivered over 100,000 projects to clients from the US, Canada, and Worldwide. Today, GbBIS maintains a relationship with nearly 100% of the Fortune 500 Companies. GbBIS also offers support through a family of web sites, including,, and For additional information, call 1-877-447-MAPS (6277).

Editorial Contact:
Theresa Bordas
National Client Services Manager
GbBIS, a Division of Intelligent Direct, Inc
Tel.: 1-877-447-MAPS (6277)