• The map types you need: maps for reports or publications, wall maps, maps for business analysis, maps for delivery routing or locator maps on the web
• The geographic data: the list of layers and elements that will be used to make your maps, such as streets, highways, roads, counties, and ZIP codes
• The business data: demographics, business locations, consumer lists, lifestyle characteristics, consumer expenditures
• Your data: sales by ZIP code, customer lists, store locations, etc.
• The people who will use these maps and the best way to get them the information
• The people who will make the maps and the best way to connect the needs of the users with the methods of the makers
• Your budget.

There are several options for selecting the right mapping software:

• Engage a service who will work with you to understand your specific needs and produce maps that suit your objectives
• Sign up for an online, web-based service, which allows users and makers to access a range of data and map-making and analytical tools, and to produce maps, analyses and reports
• Acquire software - a good choice for those who have the staff and budget to design and deliver their own solution.