• The complex characteristics of your Market Areas, including geographic areas, number of stores, and number of customers
• The number of markets, product categories, and variability of products by market
• The people who will use the profiles and the best way to get them the information
• Your budget.

Here are some options for profiling your customers:

• Use a standard profiling service, which gives you a fast and affordable profile of your customers
• Engage a service who will work with you to understand your specific needs and develop profiles that suit your specific needs
• Acquire software - a good choice for those who have the staff and budget to design and deliver their own solution.