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Unlike street mapping programs, BusinessMAP 4.5 is designed for those professionals who want to visualize their unique business information by converting records from spreadsheets, contact managers, databases, and phone directories to symbols on a map. BusinessMAP 4.5 not only plots points on maps but also allows you to perform color-code analysis, geographic searches, territory design, and much more! BusinessMAP 4.5 Works with Your Programs
BusinessMAP 4.5 reads data in various formats and also integrates with popular contact management software such as ACT!, GoldMine, Outlook, and Excel. A BusinessMAP 4.5 button can be added to the toolbar of these applications, with which you can launch BusinessMAP 4.5 and create a map of selected records or contacts. This integration also allows you to start work in BusinessMAP 4.5 and send results back to other applications. For example, you can select contacts by location in BusinessMAP 4.5, and send results back to your contact manager for a mail merge.
Formats read by BusinessMAP 4.5 include:
BusinessMAP 4.5 allows you to manage and balance sales and service regions, territories, and districts. States, counties, three- and five-digit ZIP Codes, census tracts, and city limits-virtually any geographic area or combination of areas-can be used in creating sales or service territories. BusinessMAP 4.5 includes an engine to structure territories by sales, number of customers, and service providers. Territories can be created quickly or more interactively by letting BusinessMAP 4.5 automatically create territories using your database of geography assignments. Different geographic boundaries, such as counties and ZIP Codes, can be mixed in your territory design. BusinessMAP 4.5 contains a four-level hierarchical territory design engine. This allows you to construct territories and group them into national, regional, and local areas, etc. Data can be summarized by territory or region to analyze performance and make decisions concerning territory realignment. BusinessMAP 4.5 allows you to perform territory balancing, a feature normally only available in packages costing thousands of dollars. Instead of shading areas on a paper map, you can create a territory map that can be easily updated and reprinted as territory sales increase or representatives change. In addition, BusinessMAP 4.5 reduces the time involved in creating sales and service territories. You can split the country into regions using revenue by state, service centers by county, or telemarketing regions by ZIP Code. By creating maps using only those states you want in each territory, you have instant access to accurate information by region. Call planning is even easier with optimized routing and the ability to search along your driving route. You can even connect a GPS receiver to get second-by-second updates on your position. For example, a medical equipment salesperson planning to visit hospitals in two cities could add a BusinessMAP 4.5 Dun & Bradstreet database of nursing care facilities to the map. It is then easy to search along the driving route to find facilities to visit, add them to the route, and recalculate the route with driving directions to all chosen stops. BusinessMAP 4.5 also has geographic query capabilities that find all points (representing clients or prospects) within a circle, rectangle, or polygon that you choose on the map. Using a GPS receiver, you can find hotels, restaurants, prospects, and clients that are close to your current location when in an unfamiliar area. BusinessMAP 4.5 helps organizations integrate maps into their reports. With BusinessMAP 4.5, users can create reports in Word, Excel, or PowerPoint using pre-defined templates or create their own. Included BusinessMAP 4.5 report templates:
In addition to these pre-set templates, you can create simple reports by pasting the current map and database selection into Word, Excel, or PowerPoint as specified. Report templates can be created using either of two methods - using VBA script or using markup tags. The markup tags allow you to create simple templates. For more robust templates, those familiar with programming can create templates using VBA script as in the ones listed above. BusinessMAP 4.5 offers full map customization capabilities. Users can choose the map layers that appear on the map, the colors, line thicknesses, labeling, and map symbols. BusinessMAP 4.5 can filter the map to show one or several states or define an area of interest that consists only of your selected grouping of ZIP Codes, counties, or census tracts. With BusinessMAP 4.5, users have a variety of methods with which to publish and share their maps and analysis. Maps can be printed in sizes ranging from 3' x 2' mosaic wall charts to page inserts for day planners. Maps can be saved in a variety of digital formats for use with other applications: .bmp, .jpg, .tif, .gif, .eps, .png, .pcx, .htm (Web page). for use with other applications. Maps and step-by-step driving directions can be transferred to any device using the Palm operating system. BusinessMAP 4.5 takes your business information and creates meaningful maps from rows and columns of data. Suddenly, revenue by region, advertising campaigns, and market concentrations are simple to analyze. BusinessMAP 4.5 supports mapping of both raster and vector data. By supporting vector data, BusinessMAP 4.5 allows data to be displayed as interactive pushpin or color-coded maps representing sales, population, and competitive activity. Raster maps used in travel planners are static and do not allow color coding. BusinessMAP 4.5 includes more than 500 U.S. Census 2000-based demographic variables provided down to the census tract level by ESRI. More than 500 consumer expenditure variables for automotive, insurance, financial, restaurant, retail spending, and medical industries are included at the state and county levels. This data is useful for many types of customer and prospecting analyses. BusinessMAP 4.5 also contains all new geographic data (ZIP Codes, streets, etc.) with high-quality maps. BusinessMAP 4.5 reduces the time involved in creating sales and service territories. You can split the country into regions using revenue by state, service centers by county, or telemarketing regions by ZIP Code. By creating maps using only those states you want in each territory, you have instant access to accurate information by region. In addition, BusinessMAP 4.5 reduces the time involved in creating sales and service territories. You can split the country into regions using revenue by state, service centers by county, or telemarketing regions by ZIP Code. By creating maps using only those states you want in each territory, you have instant access to accurate information by region. With BusinessMAP 4.5, you can easily create geographically-targeted direct mail campaigns, identify key prospects in your region, and distribute leads effectively. Simply draw a circle, rectangle, or polygon around the geographic area you are targeting, and, within seconds, BusinessMAP 4.5 will provide you a list of only those contacts within the area you have specified. You can also integrate BusinessMAP 4.5 with popular contact management software, such as ACT!, Goldmine, Outlook, and Excel. A BusinessMAP 4.5 link permits you to launch BusinessMAP 4.5 and create a map of selected records and contacts. You can then perform a geographic query and send results back to your contact manager for a mail merge. The Dun & Bradstreet database of over 18 million business listings is integrated into BusinessMAP 4.5 and can be searched by business name, location, description, business, or SIC code down to eight-digit detail. Other D&B fields provided include business name, D-U-N-S number, address, city, state, ZIP Code, telephone, annual sales range, employee range, and more. Search results are plotted on the map and can be viewed in the BusinessMAP 4.5 database window. Note: All D&B fields except sales and employee ranges
are exportable in .dbf format at additional cost. If you are traveling to a new city or along a route between cities, you can use BusinessMAP 4.5's What's Nearby feature to find hotels, restaurants, gas stations, hospitals, and countless other business types from Dun & Bradstreet's over 18 million business listings. No longer do you have to wonder where to find gas stations along your route. BusinessMAP 4.5 will show their locations on the map and provide you with an address and phone number. Ring Study BusinessMAP 4.5's new Ring Study Analysis provides a quick and effective means of revealing and analyzing demographic information for all types of site planning. With this feature, you can, for example, aggregate demographics and other data within 1, 3, and 5 miles around a prospective store site. Drive Time Analysis Use BusinessMAP 4.5's new Drive Time Analysis to create one to three drive zones (which may be driven to within a specified time) around a location that may be driven within a specified time. Analyze the zones by aggregating demographics data for such applications as targeted advertising campaigns, possible new store locations, and best location for a regional sales office.
BusinessMAP 4.5, the affordable database mapping and territory design application,
offers all the great features of BusinessMAP 4.5, plus the
following new additions.
The Dun & Bradstreet database of over 21 million business listings is integrated into BusinessMAP 4.5 and can be searched by location, description, business, or SIC code down to eight-digit detail. Other D&B fields provided include business name, D-U-N-S number, address, city, state, ZIP Code, telephone, annual sales range, employee range, and more. Search results are plotted on the map and can be viewed in the BusinessMAP 4.5 database window. Note: All D&B fields except sales and employee range are exportable in .dbf format at additional cost.
BusinessMAP 4.5 allows you to import many different types of database formats, including .dbf, .db, .mdb, .txt, .sac, .csv, .xls, .wk3, and .wk4. The software will also link with ACT!, GoldMine, Outlook, and Excel. Launch BusinessMAP 4.5 from within the application, or create a group of contacts from a geographic search and send the results back to your contact manager. You can also export any of the database fields as .dbf or .txt (comma or tab-delimited) files - or simply copy the records you want from the database and paste them into a Word or Excel document. Besides importing databases, BusinessMAP 4.5 also allows you to import various file types to use as map layers, including .shp, .bml, .sdc, .024, .025, and .pht. In order to add raster image formats, such as .gif, .jpeg, .tif, .png, or .bmp, they must be georeferenced. This means that the image file needs an associated file that provides the coordinates of the image. BusinessMAP 4.5 also gives you various formats to choose from when saving your map. To modify the map later in BusinessMAP 4.5, you will need to save it as .bml file. Otherwise, you can choose from various image formats, including .bmp, .gif, .jpg, .tif, .pcx, .png, .tga, .eps, .wmf, .emf, .htm, or .html. When saving the map as an image, you can choose to save only the map, only the legend, or save the map and legend together. You can also download maps and step-by-step driving directions to any organizer that uses the Palm operating system. BusinessMAP 4.5 is GPS enabled, so it is now possible to locate and track your position using a standard GPS receiver that supports NMEA 2.0 or higher and has a PC connection. Use the Find Nearby feature to locate restaurants, hotels, and customers from your database layer. Route from your current location to your desired destination and observe your progress by watching the GPS points travel along the route. Each layer within BusinessMAP 4.5 is fully customizable by the user. You can control the background color, line thickness, and line color. Also choose whether you want the labels visible. Since this is a layered map, you can turn layers on and off so only the detail you want is showing. Use the query tools in BusinessMAP 4.5 to find what cities, ZIP codes, counties, etc. are contained within a certain area. Results are highlighted and displayed in the database window.
Build Custom Tools with the BusinessMAP 4.5 SDK
BusinessMAP 4.5 includes a Software Developer Kit (SDK) that enables developers to create custom tools, utilities, and automated tasks via an Application Programming Interface (API). The API can be used with any object-oriented programming language, such as .NET or Java. The SDK also includes sample applications with source code as well as documentation. The tools below are examples of custom tools built with the BusinessMAP 4.5 API and are available for downloading. Active Layer Path Finder
If you cannot recall where the file for a specific map layer is stored on your computer, use this tool to display the file path name. EZ Color Coding Wizard
This tool is a good alternative to the standard color-code wizard, because it assigns colors and color ranges automatically, so that you have to make fewer decisions about what colors and color ranges to choose. Grid Viewer
With the Grid Viewer, you can add a grid to a map, dividing it into sixteen segments. Each segment is labeled and can be searched for all points that fall within it. You can use the grid to easily identify features on a printed map, or to conduct cluster analysis. Threshold Ring Query
With this tool, you can select a center location and enter a threshold level for a specific variable to analyze how far from the central location someone must go to meet the desired threshold level. For example, you can use the Threshold Ring Query to find out how far from a specified center point someone has to travel to reach a certain number of customers. You can also use the tool to find a specific number of ZIP Codes or other map features. Zoom to Layer
This tool allows you to zoom to a level where all points of a particular layer, such as a regional database layer, are displayed within the map view window. |
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