ArcGIS Business Analyst

With ArcView Business Analyst, you can

• Perform customer or store prospecting.
• Define customer-based or store trade areas.
• Find a location similar to that of your best store.
• Conduct market penetration analyses
• Create gravity models to forecast potential sales at new stores
• Perform drive-time analyses over a nationwide street networks.
• Search national businesses and add the results to an analysis.
• Integrate data and geography from the Web.

• Map document, toolbar, and drop-down menu
• Business Analyst wizards

Key Features

• Demographic Data
ArcGIS Business Analyst offers two options for demographic data sets. You can choose either the ESRI Business Information Solutions (ESRI BIS) or the Applied Geographic Solutions, Inc. (AGS) data sets described below.
• ESRI BIS offers more than 1,000 variables, including 2004 estimates and 2009 projections, 2004 estimates for employee population, population by occupation/industry, disposable income, consumer expenditures (by state, county, ZIP Code, tract and block group levels and at the census tract level), and Community Tapestry segmentation data.

• AGS offers more than 800 variables, including current-year estimates and five-year projections on demographic attributes, current-year estimates for daytime population by occupation, disposable income, climate data, crime indexes, and consumer expenditures (by state, county, ZIP Code, tract, and block group levels).

• Business Data
  A national database of more than 11 million U.S. businesses from infoUSA, Inc. can be used to identify customers and competitors. This database includes data by business name, industry description or SIC/NAICS, sales, employees, location, and more.

• Shopping Center Data
  The National Research Bureau (NRB) tracks information across the United States for more than 14,000 shopping centers with more than 100,000 square feet of gross leasable area. Data items include alphabetical listing, center name, metropolitan statistical area (MSA), city, county, space availability, planned/proposed/new centers, and expanding/renovating centers.

• Experian Household Consumer File
  This current-year national consumer database of more than 105 million households, with more than 28 household attributes, includes age, gender, and income. For customer prospecting and market penetration analysis, Hyphos360, Inc. uses Experian consumer data to provide household counts based on the criteria defined in ArcGIS Business Analyst.

• Street Information
  Business Analyst now comes bundled with a nationwide street database from Tele Atlas (GDT). This high-quality street database is the Tele Atlas (GDT) Dynamap/Transportation (version 6.0) data set. Dynamap/Transportation combines robust routing attributes, full geocoding functionality, and attractive map display, for users who want a single street database source. The street data update also includes Centrus Geocoder, the latest address geocoding engine from Sagent Technology (Group 1, Inc.).

A POPULAR AND COMPLETE GIS

ArcGIS Business Analyst includes the following

• ArcView - the world's leading desktop GIS
• ArcGIS StreetMap USA - street mapping and address matching for the entire United States
• Centrus Geocoder from Sagent Technology, Inc. - for accurate address standardization and batch geocoding
• Crystal Decisions Crystal Report 9.0 - includes Web reports and integration with Microsoft Office

CUSTOMER MARKET ANALYSIS -

• Simple and complex market area boundaries drawn around sets of customers based on customer counts or customer sales
• Desire lines drawn between customers and their assigned stores to identify market pull
• Market penetration calculated based on the number of customers within an area compared to the total population
• New store siting by finding the center of a group of customers

CREATE A STUDY AREA

• Create a study area
• Navigate between study areas
• Use the Jump-to tool to move between Metropolitan Statistical Areas (MSA) and establish them as active study areas

CUSTOMER PROFILING AND PROSPECTING -

• Target your marketing campaigns
• Profile your customers to find more like them
• Conduct queries based on demographic or household data.

• Create a gravity model that identifies the location of potential customers based on indicators such as sales potential, customer expenditures, and shopping location attractiveness
• Use the gravity model to help in locating a store

• Simple ring - creates areas around your stores using a radius you specify
• Data driven ring - creates areas around your stores using a radius proportional to a store characteristic such as total sales, square footage, and gross leasable area
• Equal Competition - creates trade area boundaries halfway between each store and its neighboring stores (Thiessen polygons)
• Drive time - defines areas accessible along the street network based on your specified maximum travel time or distance
• Gravity model - predicts the sales potential of an area based on distance, competition, attractiveness factors, and consumer spending
• Threshold ring - creates rings containing a specified population or household count

• Create trade areas around a location based on driving time to that site
• Analyzes drive time trade areas

Store prospecting allows you to evaluate a potential store location based on distance or travel time. You can specify the distance or travel time based on your experience at other stores in similar market areas.

• Locate a potential store site.
• Analyze surrounding competition.
• Analyze the demographics of the area.
• Assess the market potential around the new site.
• Perform drive-time analysis around the site.

• Create study area rings around a location using the Site Prospecting tool
• Use the Site Prospecting wizard

Minimum Requirements
Platform PC-Intel
Operating Systems Window NT with 4.0 Service Pack 6a (or) Windows 2000 (or)
Windows XP (Home Edition and Professional)
Memory 256 MB RAM
Processor 800 MHz