Carrier Route Maps

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Carrier Route Maps

Direct mail is a major component of any marketing campaign. To make your direct mail as cost-effective as possible, your business needs to utilize carrier routes. GbBIS carrier route maps are the most effective way to bring the power of targeted marketing to your direct mail. GbBIS carrier route maps allow you to decrease your expenses, while increasing your return on investment (ROI).

GbBIS can supply you with carrier route maps and other carrier route services to meet all your carrier route needs. We will help you plan the most cost-effective direct mail marketing campaign, and we will help you find the customers most likely to respond.

Features:

Most accurate carrier routes available
CASS Certifiable™ carrier routes
Any level of geography (ZIP codes, roads, lakes, etc.)

Maximum street names and details
Can be a wall map, digital map, or Web/Internet map
Any demographics (median income, population, average age, etc.)

Product Details
GbBIS carrier route geographies are CASS Certifiable™, and the most accurate available . We create and process our own carrier route geographies using the most advanced techniques in the industry. Unlike carrier routes produced by other companies, our carrier routes include both sides of each street walked by the actual carrier.

GbBIS carrier routes are updated monthly. Having regularly updated carrier routes is incredibly important. The United States Post Office has 600,000 carrier routes nationwide, and makes almost 100,000 updates/changes to those carrier routes each month. That means that, every month there is an over 15% change in the United States Post Office's carrier routes. Having monthly updated data is essential to having accurate maps.

The complicated geometry of Sun City, Arizona has always caused problems for carrier route generation techniques. Look at how clearly and accurately our technique handles this complicated geography:

Both sides of each street are contained
within a single carrier route.

How a Carrier Route Map Bolsters Direct Mail Results
By Dan Olasin

Selecting the right carrier route maps to manage your mailings is key to direct mail performance.

These maps give you a way to best spend your direct mail dollars. They help you select only those carrier routes that are within your service areas. Accurate carrier route boundaries match the ZIP Code and the actual route walked by each carrier. This data helps you qualify for the lowest postage rates

Carrier route maps also give you the best way to target your market, right down to very local neighborhoods. This is important because purchase behavior varies by neighborhood. You want to send your mail into those neighborhoods which give you the best response. Select the best carrier route neighborhoods using demographic data overlays, or look at your data by carrier route.

The combination of selecting the carrier routes within your market area and choosing those carrier routes in neighborhoods that offer the best results are both crucial to direct mail performance.

Here are the top 5 items to check off when selecting the right carrier route map:

Updated Monthly - The best carrier route maps are based upon the monthly information provided directly from the U.S. Postal Service®
Offers the Most Accurate Data Available - Carrier route maps should include the actual street segments walked by the mail carriers. Carrier routes should not cross ZIP Codes and should include both sides of every street walked by the same carrier.
CASS Certifiable™ Carrier Routes - The best carrier route maps use certification software and data provided by the USPS® to verify every carrier route. This assures that your carrier route maps have the same quality and accuracy as your mailing software.
Maximum Street Detail - Carrier route maps should have every possible street, with the maximum number of street names, and address ranges on each block. This assures that the maps are easy to use.
Uses Up-to-date Marketing and Demographic Data - Marketing and demographic data should be updated monthly to match the carrier routes on your map.

Dan Olasin is the president of MarketMAPS/Intelligent Direct Inc, in Wellsboro, PA. Olasin has spent more than 30 years helping people better manage their business through the use of maps, business data and geospatial analysis.

Sample:
Sun City, AZ