Target Marketing Maps & Reports
In today's competitive marketplace, having the edge in direct mail advertising can make all the difference. BusinessMAP 4.5 is equipped to give you that edge, by cutting marketing costs and increasing response rates at the same time. Instead of using traditional direct-mail methods and saturating an entire ZIP Code, now you can use geographic intelligence to target only those areas that will give you the greatest return on your advertising dollars.
Use BusinessMAP 4.5 with a Carrier Route add-on to clearly identify your target neighborhoods. If you're unfamiliar with the area, then overlay any of several thousand demographics to help you select the appropriate areas for your ad campaign. Choose from Population, Income, Household, Consumer Spending, and more.
When you're done identifying the targeted neighborhoods, you can use BusinessMAP 4.5 to output a list of the carrier routes for list acquisition.
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