Competitive Analysis
Use BusinessMAP 4.5 to view your customer distribution in relation to your store locations. Add in your competitor locations from the included Dun & Breakfast database, and you have a good overview of what is happening in your trade area. Use the circle query tool to determine how many customers are within 5 or 10 miles of your location, or use the spider diagram to create desired lines from each of your stores to your customers.
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