• The complex characteristics of your Market Areas, including geographic areas, numbers of stores, and number of customers
• Developing a profile for your customers, describing their demographics, lifestyle characteristics, and consumption behavior
• The people who will use the profiles and the best way to get them the information
• Your budget.

Here are some options to help you evaluate new store sites:

• Engage a service who will work with you to understand your specific needs and develop profiles, reports, and maps that suit your objectives
• Sign up for an online, web-based service, which allows you to discover new site candidates, evaluate sites and select a new site based on the data
• Acquire software - a good choice for those who have the staff and budget to design and deliver their own solution.