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How do I define and manage sales territories?
Select the right approach to sale territory definition and management based upon...
The complexity of your sales organization
How often you want to redesign territories
Who needs to know the territories and what is the best way to get them the information?
You may want to consider a number of factors when defining your territories:
The geographic size of the territory and travel time to drive to the accounts
The account and sales history vs. potential sales
A balanced distribution of sale opportunity and workload among sales people
There are several ways you can define and manage your sales territories:
Have maps custom-made that clearly display your territories
Outsource the process of analyzing your markets, and defining territories
Use a web based service to define, manage and distribute sales territories
Acquire the software and data to develop and maintain the process in-house.